Southern California-based ALOR, known for their portfolio of luxury cable jewelry, is proving jewelry can do good this October. The brand has designed the ‘HOPE’ Affirmation bracelet that will raise awareness and funding for finding a cure for breast cancer. The bracelet will be available via ALOR’s website in early October.
Sandy Zemer, ALOR’s co-founder, is the heart behind the ‘HOPE’. “I was given a similar bangle by my husband at a recent milestone birthday celebration, as were all of my friends in attendance. The bangle symbolized that no matter how many miles or years may separate us, we are always close to each other’s hearts and that support system is always there.” She continued, “With the ‘HOPE’ Affirmation bangle, the message is much the same: the wearer is part of a network, an unwavering support system that will be there throughout their journey.”
Ten percent of sales proceeds will be donated to Here for the Girls, a charity dedicated to healing and saving lives by supporting young women diagnosed with breast cancer, while providing breast health education for all.